The Story of Red Rock

The history of hospitality at this property began almost two centuries ago. The first settlers traveled to the area in the early 1800's and established a trading post on this very prominent peninsula. Joe Trepannier is known to have established and operated the Red Club House Point as early as 1836, trading goods with the Native Americans and other early settlers.

In the 1890's, the land was acquired by the now famous Leinenkugel family, who built the original cabins. The brewery founder Jacob Leinenkugel and his family used this location, just north of Chippewa Falls, as their summer getaway. The family traveled to some of these very same cabins each summer to indulge in the peninsula's sandy beaches, exciting fishing and Chetek's beautiful chain of lakes.

In 1940, the peninsula was acquired by the Dunham family, who established "Red Lodge Resort" and opened the peninsula to vacationers from as far away as Florida and California. Guided by their true passion for serving people, the Dunhams created a resort community that would bring families together and create memories for more than 65 years. The resort became known as one of the best places to stay in the entire area, often taking reservations more than a year in advance with guests returning year after year to relive the wonderful experience each summer.

"The resort has always been shaped by the people who vacation here," said Barbara Rolfes "with each family adding to the rich past of the resort." Today, Red Rock Resort continues to offer the same traditions of excellent service and hospitality to all of its visitors. More than just a place to stay, the Red Rock Resort has become a summer oasis for families to come together and create a lifetime of memories.

Come and write the next chapter in the history books at Red Rock Resort and start a family tradition in the Northwoods.