Welcome to our Lakeside Retreat

The Leinenkugel brewing family built Red Rock's original cabins in the 1890s. Some 50 years later, one family's summer retreat became a tradition for resort guests from across the country. The same families returned to this prominent peninsula like clockwork every summer to get reacquainted with old friends. Today, the important things haven't changed a bit. Red Rock still exemplifies a true resort experience. The immense pines and unspoiled shoreline that caught Jacob Leinenkugel's eye endure. And the personalized service that turns a trip into an experience is alive and well too. Let our hosts make you feel at home. You can be sure that all of your vacation needs will be met here in this beautiful Northwoods community.

Our Goals
Our aspiration is to keep the traditions of the past alive for our children's children to enjoy. Take refuge on Lake Chetek and find out what a real family getaway is all about.